JOLYON WATKINS AUTOMOTIVE & CAR TVC  DIRECTOR MELBOURNE & SYDNEY AUSTRALIA

Australians love cars — and automotive commercial director Jolyon Watkins is no exception.

The son of a car dealer, Jolyon grew up immersed in motorsport, cinema, and car culture, a foundation that led him to specialise as a car and automotive TV commercial director. After watching the original Mad Max as a child, his path was set. Twenty years later, on the same Australian roads, Jolyon recreated the film’s iconic high-speed car chase energy as director of the European number-one music video Puretone – Addicted To Bass.

From MTV to BMW, automotive advertising followed. Jolyon has since built a career directing automotive TVCs, launch films and branded content, working across on-road, off-road, race track and controlled environments. His work spans performance, luxury and utility vehicles, combining cinematic spectacle with precise vehicle storytelling.

Jolyon has directed campaigns for a wide range of international automotive brands including Porsche, Audi, BMW, Toyota, Chevrolet, Ford, Kia, Mazda, Isuzu, MG, Freightliner, Nissan, Mitsubishi, Hyundai, Maruti-Suzuki, Honda and Jeep.

A recognised specialist in virtual production and LED Volume filmmaking for automotive advertising, Jolyon partnered with Nant Studios to direct Virtual Production in Motion — a series of live industry showcases demonstrating LED Volume workflows for car commercials and long-form film and television. His recent virtual production shoots for Audi, Honda and Toyota explore cutting-edge 3D environments purpose-built for automotive storytelling.

Beyond automotive visuals, Jolyon’s background as a graduate of the Victorian College of the Arts underpins his strength in storytelling and directing performance. He recently served as Second Unit Director on the Binge / Sony television series High Country (2024).

Based in Melbourne and Sydney, Australia, he works internationally as an automotive and car commercial director.

March 2026